Streamlining Operations for Leading UK Hotel Group Through Intelligent Automation - Case Study
- Executive Summary
Our client, a leading hospitality brand in the UK and Ireland, operates 56 upscale hotels in key cities such as London, Manchester, Birmingham, and Chester. To support its ongoing commitment to operational excellence and superior guest experiences, the group partnered with Cevitr to implement intelligent automation across core business functions.
- Project Overview
Cevitr began working with this client four years ago and has since deployed 30 live automated processes. These automations are actively supporting critical departments including Finance, Central Reservations, and Guest Services, enabling greater efficiency and consistency across the business.
- Automation in Action
Our client utilizes Cevitr’s Digital Worker, "Jo", to manage a wide range of operational tasks:
* Generating and distributing invoices
* Updating loyalty program membership points
* Processing deposit payments
* Creating new corporate profiles
* Reporting on hotel occupancy
* Performing pre-arrival checks (e.g. deposit verification, room allocation, dealing with any special requirements)
* Reconciling commissions with booking aggregators such as Booking.com and Expedia
- Results & Impact
The introduction of automation delivered substantial operational and financial benefits:
Last year Cevitr checked 1.15 million reservations Jo flagged 13,000 no-shows and cancellations which meant our client would have paid £400,000 in commission payments. Automation prevented unnecessary commission payments to third-party booking aggregators.
Distributing daily corporate invoices with a 99% success rate in getting the invoices out the first time, accelerating the payment cycle, and improving cash flow. 65,000 corporate invoices across the year from January to December.
420,000 deposits processed automatically, securing revenue in advance as room bookings are non-refundable.
Enhanced guest experience: Hotel staff are now able to dedicate more time to personalizing guest interactions and managing special requests, while head office teams benefit from reduced manual workload.
- Conclusion
Our client has successfully leveraged automation to reduce revenue leakage, improve financial operations, and elevate the overall guest experience. This partnership highlights the power of digital transformation in the hospitality sector.
Ready to transform your business operations with automation? Book a free demo or contact us at: info@cevitr.com.